TERENCE (Shenzhen Terence Innovative Technology Co., Ltd.) is an innovative music technology company focused on the development of modern musical instruments, integrating research and design, manufacturing, and music education into an intelligent instrument company.
Terence insists on continuous innovation, constantly shaping modern musical instruments: dedicated to creating high-quality smart instruments, providing music enthusiasts with better products and user experiences. Since the brand's establishment, its products have been loved by fans for their stylish design, excellent quality, and innovative smart teaching concepts.
Practicing the concept of technology with a human-centered approach, reshaping acoustic instruments digitally, continuously creating high-quality and cost-effective smart digital instruments, and making learning to play more simple and fun through innovative AI intelligent teaching.
Terence Innovative Technology has won: Global No. 1 in foldable piano sales (2024)[1], No. 1 in smart piano sales nationwide[2], Tmall Music Industry TOP1 in 2022, Tmall 618 Music Industry TOP1 in 2023, Douyin E-commerce Annual Emerging Brand 2024, Tmall Music Store TOP2 in 2024, Tmall Annual New Brand Emerging Leader Award 2024, and JD.com Most Loved Brand by Users 2023, among other awards;
*The above rankings are based on official data from Business Advisor and other sources.
[1] Source: Frost & Sullivan (Beijing) Consulting Co., Ltd., Shanghai Branch. Based on research on the global foldable piano market, ranking brands by global sales of their foldable piano products in 2024. A foldable piano refers to an electronic keyboard instrument designed to be foldable, portable, and lightweight; research completed in September 2025.
[2] Source: Simplified Consulting Group. Based on industry expert and company research, comparing the nationwide (excluding Hong Kong, Macau, and Taiwan) all-channel market, the sales volume of each piano brand's smart pianos, resulting in: Terence Smart Piano ranks No. 1 in nationwide sales; smart piano: a networked intelligent electronic piano with a built-in touchscreen and teaching system (no external app required), featuring natural language understanding (AI practice function) as mentioned in GB/T 45907-2025. Statistical period: June 1, 2024 – July 31, 2025; research completed in September 2025.
TERENCE holds multiple authoritative certification certificates (EU standard certification, U.S. federal guideline certification, Canada IC (ISED) certification, Japan mandatory safety certification, Japan wireless certification)
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